The TV Advert titled Fear was done by Goodby, Silverstein & Partners advertising agency for NBA in United States. It was released in the April 2008.
Director of photography: Christophe Lanzenberg
Creative Directors: Ari Weiss, Stefan Copiz
Art Directors: Jack Woodworth, Stefan Copiz
Copywriters: Craig Mangan, Ari Weiss, Jamie Barrett
Editors: Geoff Hounsell, Jamie Barrett